Every logo tells a story — but some stories run deeper than business.
The original Mr. Clear logo wasn’t designed in a boardroom or pulled from a branding book. It was modeled after a real family image, a moment passed down through generations, carrying meaning far beyond muscles or strength.
At the center of it is Lance’s grandpa, Alan.
⸻
A Picture of Strength — and Something More
In the original image, Grandpa Alan is flexing — a strong man by every definition of the word.
But what stands out most isn’t the muscle.
It’s the finger pointing to his head.
That small detail became the foundation of the Mr. Clear logo — and the philosophy behind the company.
Three generations.
Strong men.
But a reminder that strength alone is not enough.
⸻
“My Strength Will Fail”
Lance often says:
“My grandpa Alan was a strong man.
My dad was a strong man.
I’ve been called an ox by my wife.”
Strength runs in the family.
But the pointing finger tells a deeper truth — one that has shaped the mission of Mr. Clear from the beginning.
It’s a reminder that physical strength will fail.
Work ethic will eventually run out.
The body wears down.
But there’s another kind of strength that lasts.
“The joy of the Lord is my strength.”
⸻
Strength Rooted in Purpose
The original Mr. Clear logo isn’t about flexing for attention.
It’s about humility.
It’s about remembering that true strength comes from:
• Clear thinking
• Right priorities
• Serving others well
The finger pointing to the head represents wisdom over ego.
Purpose over pride.
Clarity over chaos.
That symbolism became the heartbeat of the business.
⸻
From Family Legacy to Daily Work
Mr. Clear was built on the belief that clearing space changes lives.
Not just physically — but mentally, emotionally, and spiritually.
The work isn’t about perfection.
It’s not about appearances.
It’s about helping people:
• Breathe again in their own homes
• Let go of what’s weighing them down
• Create space for healing, family, and forward movement
That’s where the joy comes from.
“The joy I get from serving others will be my greatest gift to myself — and hopefully to thousands of others.”
⸻
Why the Logo Still Matters
Every time Lance puts on the black shirt, every time the logo shows up on a trailer, a website, or a job site, it’s a quiet reminder:
• Stay humble
• Stay grounded
• Stay focused on what matters
The logo isn’t about being the strongest guy in the room.
It’s about being strong enough to serve.
⸻
Cleared for What Matters Most
Life is short.
Homes get cluttered.
Lives get heavy.
People carry more than they were meant to carry alone.
Mr. Clear exists to help remove what doesn’t serve — so people can focus on what does.
Family.
Faith.
Peace.
Purpose.
That’s the real meaning behind the logo.
That’s the legacy it represents.
And that’s the mission moving forward.
Let’s get you cleared for what matters most in your life.
